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LANDSCAPE TOOL SERIESSURVEY & BEST PRACTICES GUIDE CommunityBased Social Marketing: Vol. 2 S E P T E M B E R 2018PA R T N E R S F O R A WAS E RE F I C I E N T C A L I F O R N I SURVEY & BEST PRACTICES
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Identify the target audience for the community based social marketing campaign.
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Conduct research to understand the attitudes and behaviors of the target audience.
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Implement the campaign using a mix of traditional and digital marketing channels.
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Track and measure the success of the campaign to make adjustments as needed.

Who needs community based social marketing?

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Nonprofit organizations looking to promote social or environmental causes.
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Government agencies seeking to influence public behavior for the greater good.
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Businesses interested in building brand loyalty through community engagement.
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Community based social marketing is a behavior change approach that uses psychology principles to promote sustainable and positive social behaviors within a community.
Community organizations and groups working on social change initiatives are typically required to implement and file community based social marketing campaigns.
Community based social marketing campaigns can be filled out by conducting research on target audiences, developing messaging and strategies, implementing tactics, and evaluating the effectiveness of the campaign.
The purpose of community based social marketing is to create lasting behavior change within a community by leveraging social norms and principles of psychology.
Information reported on community based social marketing may include target audience demographics, campaign reach, engagement metrics, and behavior change outcomes.
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