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LANDSCAPE TOOL SERIESSURVEY & BEST PRACTICES GUIDE CommunityBased Social Marketing: Vol. 2 S E P T E M B E R 2018PA R T N E R S F O R A WAS E RE F I C I E N T C A L I F O R N I SURVEY & BEST PRACTICES
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How to fill out community based social marketing
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Identify the target audience for the community based social marketing campaign.
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Who needs community based social marketing?
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Nonprofit organizations looking to promote social or environmental causes.
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What is community based social marketing?
Community based social marketing is a behavior change approach that uses psychology principles to promote sustainable and positive social behaviors within a community.
Who is required to file community based social marketing?
Community organizations and groups working on social change initiatives are typically required to implement and file community based social marketing campaigns.
How to fill out community based social marketing?
Community based social marketing campaigns can be filled out by conducting research on target audiences, developing messaging and strategies, implementing tactics, and evaluating the effectiveness of the campaign.
What is the purpose of community based social marketing?
The purpose of community based social marketing is to create lasting behavior change within a community by leveraging social norms and principles of psychology.
What information must be reported on community based social marketing?
Information reported on community based social marketing may include target audience demographics, campaign reach, engagement metrics, and behavior change outcomes.
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