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Affirmative Fair Housing Marketing Plan (\”AF HMP Long Form\”) Fair and Equitable Housing Office (FEFO)Preface: Required Attachments Check all attachments included: (Failure to submit necessary
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How to fill out affirmative fair housing marketing

01
Step 1: Start by understanding the guidelines and laws related to fair housing marketing.
02
Step 2: Create a comprehensive and detailed marketing plan that includes affirmative fair housing strategies.
03
Step 3: Ensure your advertisements and promotional materials reflect diversity and inclusivity.
04
Step 4: Use inclusive language in your marketing messages that avoid any discriminatory terms or preferences.
05
Step 5: Promote equal housing opportunities in your marketing by highlighting features that are suitable for a diverse range of people.
06
Step 6: Provide training to your marketing staff on fair housing regulations and best practices.
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Step 7: Monitor and track the effectiveness of your affirmative fair housing marketing efforts to make necessary improvements over time.

Who needs affirmative fair housing marketing?

01
Real estate agents and brokers who deal with property rentals or sales.
02
Property management companies that handle rental properties.
03
Developers and builders of housing projects.
04
Non-profit organizations involved in housing and community development.
05
Government agencies or organizations responsible for housing policies and enforcement.

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Affirmative fair housing marketing refers to strategies and practices implemented to promote fair housing opportunities in a way that ensures all individuals have access to housing without discrimination.
Entities receiving federal funding for housing development, such as developers, property managers, and housing authorities, are typically required to file affirmative fair housing marketing plans.
To fill out affirmative fair housing marketing forms, entities must develop a marketing plan that includes outreach strategies, target populations, and methods to ensure that the housing opportunities are available to a diverse group.
The purpose of affirmative fair housing marketing is to eliminate barriers to housing access, encourage diversity, and ensure compliance with fair housing laws.
Entities must report details such as marketing strategies, outreach efforts, demographic information about targeted populations, and results of the marketing efforts.
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