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REQUEST FOR PROPOSAL RFP SOLICITATION NUMBER: MAP/001/3/2018Issued by: Malaria Consortium Reference: Mass Media Monitoring and EvaluationDate of Issue: September 5th, 2018Closing Time and Date for
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Who needs mass media monitoring and?

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Businesses and organizations that want to monitor their brand reputation and media coverage can benefit from mass media monitoring.
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Public relations agencies and marketing firms require mass media monitoring to track the success of their campaigns and understand public sentiment.
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Journalists and reporters utilize mass media monitoring to stay updated on current news trends and topics.
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Government agencies and officials use mass media monitoring to gather public opinion and monitor public sentiment towards policies and initiatives.
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Researchers and analysts often rely on mass media monitoring to study media trends, public opinion, and social impact.
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Non-profit organizations can utilize mass media monitoring to measure the effectiveness of their advocacy efforts and public awareness campaigns.
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Both small and large businesses can benefit from mass media monitoring by understanding their market presence and keeping track of competitors.
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Educational institutions may use mass media monitoring to analyze media coverage related to their programs and initiatives.
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Political candidates and campaigns use mass media monitoring to gauge public response and adjust their strategies accordingly.
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Individuals who want to stay informed about media coverage related to specific topics or events can find value in mass media monitoring services.

What is Mass Media Monitoring and Evaluation Form?

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Mass media monitoring is the process of tracking and analyzing content published across various media platforms, including newspapers, blogs, television, and social media, to gauge public sentiment and media coverage.
Organizations, political parties, and candidates that engage in public communication and media outreach are typically required to file mass media monitoring.
To fill out mass media monitoring, one must gather data on media coverage, summarize findings, and report the information according to the specific format and guidelines established by the relevant regulatory authority.
The purpose of mass media monitoring is to understand the media landscape, assess the effectiveness of communication strategies, and ensure compliance with regulatory requirements.
Information that must be reported includes the type and amount of media coverage received, the nature of the content, the date it was published, and the overall sentiment expressed in the media.
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