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UTAH COLLEGE APPLICATION WEEKNIGHT SCHOOL EVENT COORDINATOR MANUAL 2023TABLE OF CONTENTS Executive Summary 4 Section 1: Introduction Welcome & Background: Utah College Application Week 7Section 2:
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Start by conducting market research to identify the target audience for your sport and event marketing efforts.
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Sport organizations and clubs that aim to increase their visibility and attract more supporters or participants.
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Local communities and governments looking to boost tourism and economic growth through sports and event marketing initiatives.
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Sport and event marketing involves promoting and selling tickets, sponsorships, and merchandise for sports events or activities, utilizing various marketing strategies to attract fans and sponsors.
Organizations, companies, or individuals involved in organizing sports events or marketing them to the public are typically required to file sport and event marketing.
Filling out sport and event marketing involves providing detailed information about the event, including date, location, expected attendance, and financial projections, as well as any marketing strategies being employed.
The purpose of sport and event marketing is to enhance visibility and reach for events, increase ticket sales, and create fan engagement while securing sponsorships to maximize profitability.
Information to be reported includes event details (date, venue, expected attendance), financial forecasts, as well as marketing plans and partnerships.
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