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National Research University Higher School of EconomicsNizhny NovgorodFaculty of ManagementCourse Syllabus\”Marketing and Innovations (New Product Development and Consumer Adoption Process)\”080200.68
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The impact of social media refers to the effects that platforms like Facebook, Twitter, Instagram, and others have on individuals and society as a whole, including influences on communication, behavior, public opinion, and marketing.
Organizations, businesses, and individuals who utilize social media for marketing, public relations, or community engagement may be required to file an impact report to assess their use and its effects.
To fill out the impact of social media, one must gather data on social media activities, analyze engagement metrics, outline strategies employed, assess outcomes, and compile this information into a structured report.
The purpose of the impact of social media is to evaluate the effectiveness of social media strategies, understand audience engagement, assess potential risks, and improve future campaigns based on identified metrics.
Information that must be reported includes engagement statistics, audience demographics, content performance, feedback received, and any measurable outcomes related to brand awareness or sales.
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