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A STRATEGIC ANALYSIS OF THE CHINESE ADVERTISING INDUSTRY AND APPS BUSINESS PRACTICE IN CHINA by Arden Thai B.A., Somehow University, 2003PROJECT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS
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A strategic analysis is a comprehensive evaluation of an organization's market position, strengths, weaknesses, opportunities, and threats to guide decision-making and strategy formulation.
Typically, businesses and organizations that meet certain regulatory criteria or industry standards are required to file a strategic analysis.
To fill out a strategic analysis, one must gather relevant data, assess internal and external factors, and document findings according to prescribed formats and guidelines.
The purpose of a strategic analysis is to provide insights into market dynamics and internal capabilities to inform strategic planning and enhance competitive advantage.
Key information includes market trends, competitive landscape, organizational strengths and weaknesses, risk factors, and strategic recommendations.
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