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Event program MEDIA AND PRESS RELEASE MASTERCLASS 12 November 2014, CIA Offices, Kings Buildings, Smith Square, London, SW1P 3JJ Who should attend? Program This course is aimed at non-media professionals
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How to fill out media and press release:

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Start with a compelling headline: The headline should grab the reader's attention and clearly convey the main message of the press release.
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Write a concise and informative introductory paragraph: The first paragraph should provide a brief overview of the news or announcement, answering the who, what, when, where, and why questions.
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Use a professional tone and language: The language used in the press release should be clear, concise, and free of jargon. Avoid overly promotional language and focus on providing valuable information.
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Include contact information: Towards the end of the press release, include contact information for media inquiries. Include the name, title, phone number, and email address of the appropriate contact person.

Who needs media and press release:

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Businesses and organizations: Media and press releases are essential for businesses and organizations to announce new products, events, acquisitions, partnerships, or any significant developments. It helps them reach their target audience and gain media coverage.
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Media and press release is a communication tool used to announce news or information to the public through various media outlets such as newspapers, television, radio, and online platforms.
Companies, organizations, or individuals who have important news or information to share with the public are required to file media and press release.
To fill out a media and press release, one should include a compelling headline, introduction, body with key details, quotes, and contact information for media inquiries.
The purpose of media and press release is to provide newsworthy information, promote products or services, and build relationships with the media and the public.
Information such as the news angle, key details, quotes from relevant sources, contact information, and any supporting multimedia should be reported on media and press release.
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