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JANUARY JUNE 2018 October 202113 110 VOLUME VOLUME14 17ISSUE ISSUE6Direct Forum is a free email newsletter containing useful direct marketing tips, news updates and howto information. Its convenient,
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Newsletter marketing is a form of direct marketing that involves sending newsletters to a list of subscribers via email or mail to inform, engage, and promote products or services.
Businesses and organizations that engage in newsletter marketing and collect subscriber information are required to comply with regulations, such as the CAN-SPAM Act in the U.S.
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The purpose of newsletter marketing is to maintain communication with existing customers, attract new audiences, promote products or services, and build brand loyalty.
Information that must be reported includes the subscriber's email address, the subscription date, and the content of the newsletters sent.
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