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POSITION DESCRIPTION Title: Digital Marketing Intern Department: Resource DevelopmentExemption Status: Unpaid VP of AdvancementReports To:Last Revised: August 2022Titles Reporting to Job: Novelist
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Marketing refers to the activities and strategies businesses use to promote and sell products or services. Social media is a platform that allows users to create and share content or participate in social networking; in a marketing context, it is used to engage with audiences and promote brands.
Typically, businesses, brands, and influencers involved in promotional activities via social media are required to file marketing and social media reports as per regulatory guidelines or internal policies.
Filling out marketing and social media reports involves collecting data on campaigns, audience engagement, and performance metrics, then inserting this information into a standardized reporting format provided by the regulatory body or the company’s reporting system.
The purpose of marketing and social media is to build brand awareness, engage with customers, drive traffic to websites, and ultimately increase sales and customer loyalty.
Reported information typically includes campaign metrics (such as impressions, clicks, and conversions), audience demographics, engagement rates, and overall performance summaries.
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