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DETECTION AND ANALYSIS OF FAKE REVIEWS ON ONLINE SERVICE PORTAL BY LIONG YONG XUANA REPORT SUBMITTED TO Universiti Tunku Abdul Rahman in partial fulfillment of the requirements for the degree of BACHELOR
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01
Identify the purpose of the research on false review. Determine if it is to understand the prevalence of false reviews, identify the impact of false reviews on businesses or consumers, or uncover the motives behind creating false reviews.
02
Define the scope of the research. Decide if it will focus on a specific industry or platform where false reviews are prevalent, or if it will be a broader analysis across multiple industries and platforms.
03
Conduct a literature review. Look for existing studies, articles, and reports on false reviews to gather background information and understand the current state of research in this area.
04
Develop research questions or hypotheses. Determine the specific aspects of false reviews you want to investigate and formulate clear, measurable research questions or hypotheses.
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Design the research methodology. Decide whether to use qualitative or quantitative methods, or a combination of both. Determine the data collection techniques, such as surveys, interviews, or data scraping, and outline the sampling strategy.
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Collect and analyze data. Implement the chosen data collection techniques and analyze the collected data using appropriate statistical or qualitative analysis methods.
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Interpret the findings. Analyze the results of the data analysis and draw conclusions based on the research questions or hypotheses.
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Write the research report. Structure the report to include an introduction, literature review, methodology, findings, conclusions, and recommendations.
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Who needs research on false review?

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Research on false review involves investigating and identifying fraudulent or misleading evaluations and ratings submitted for products, services, or businesses.
Businesses, platforms, or individuals who generate or moderate user reviews may be required to file research on false reviews to ensure transparency and protect consumers.
To fill out research on false review, gather relevant data about the reviews in question, analyze their authenticity, and complete the necessary forms or reports as provided by regulatory bodies or platforms.
The purpose is to maintain the integrity of review systems, protect consumers from misleading information, and ensure fair practices in advertising and marketing.
Reported information typically includes details about the reviews in question, such as their sources, the nature of the false claims, and any evidence supporting the findings.
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