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Promotional Toolkit for Payers Promotional Toolkit components Talking Points..................................................................................................................... 2
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Digital marketing refers to the use of digital channels, platforms, and technologies to promote products and services to consumers. It encompasses various online marketing strategies, including search engine optimization (SEO), social media marketing, email marketing, content marketing, and more.
All businesses and individuals engaged in promoting their products or services online are considered to be involved in digital marketing and may need to file appropriate documentation related to their marketing practices.
To fill out digital marketing documents, one should provide details about the marketing strategy used, including the platforms utilized, target audience, expected outcomes, and any associated costs.
The purpose of digital marketing is to reach a broader audience, engage with customers more effectively, enhance brand visibility, and ultimately drive sales and conversions through various online channels.
Reports on digital marketing should include campaign goals, key performance indicators (KPIs), budget allocations, audience insights, and results of marketing efforts.
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