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REMINDER R Senior Sentinel Pages 11 14Dont miss!PR SRT STD U.S. Postage Paid nobles, Mi Permit No. 3 ..............eCRWSSeDDM....... Po box HolDeR Van Resales Central Page 6aw Paw P Pages 22 & 23209
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01
Step 1: Determine the target audience for your direct mail campaign.
02
Step 2: Obtain the necessary Every Door Direct Mail (EDDM) materials from the USPS.
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Step 3: Prepare your mailing pieces according to the EDDM guidelines.
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Step 4: Use the USPS EDDM online tool to select the desired carrier routes.
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Step 5: Calculate the total number of mailing pieces needed.
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Step 6: Bundle and prepare your mailing pieces for delivery to the local post office.
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Step 7: Drop off the bundles at the designated post office.
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Step 8: Pay the required postage fees for the EDDM mailing.
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Step 9: Wait for the USPS to deliver your mailings to every address on the selected carrier routes.
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Step 10: Track the success of your EDDM campaign and make necessary adjustments for future mailings.

Who needs using every door direct?

01
Small businesses targeting specific neighborhoods or communities.
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Local organizations looking to promote events or activities to residents.
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Political campaigns targeting voters within a specific district.
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Non-profit organizations seeking to raise awareness among local communities.
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Real estate agents or brokers promoting listings in a particular area.
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Restaurants or retail stores targeting nearby households for direct marketing purposes.
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Using Every Door Direct (EDDM) is a mailing service offered by the United States Postal Service (USPS) that allows businesses and organizations to send marketing materials to every address in a specified area without needing to individually address each piece of mail.
Any business or organization that wishes to utilize the Every Door Direct Mail service must file a request with the USPS to gain access to the service and ensure compliance with postal regulations.
To fill out an EDDM order, you must select your target postal routes on the USPS website, prepare your mail pieces according to the EDDM specifications, and then complete the necessary paperwork including the EDDM Retail Customer Form and submit it along with your mailing.
The purpose of using EDDM is to help local businesses effectively reach a specific audience or demographic in their area without the need for detailed mailing lists, thus maximizing their marketing impact and reducing costs.
When using EDDM, information that must be reported includes the mailing route(s) selected, the total number of mail pieces, and the type of mail piece being sent, as well as providing the physical address of the sender.
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