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ALNILAM J. Contempt. Islam. Comm. & Media | Vol. 2, Issue 2, November 2022 https://jcicom.usim.edu.myPerformance of Micro Celebrities: From Digital Meritocracy to Neoliberalism Fairly Annika* *Program
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The performance of micro celebrities refers to their influence, reach, and engagement on social media or digital platforms, often characterized by a niche audience and high interaction rates.
Individuals or entities that engage with micro celebrities for promotional activities or collaborations may be required to file performance reports.
To fill out performance reports, one must collect data on engagement metrics, audience demographics, and campaign effectiveness, then input this information into the prescribed reporting format.
The purpose is to assess the impact of micro celebrities on brand awareness, audience engagement, and marketing strategy effectiveness.
Information such as follower counts, engagement rates, campaign reach, audience demographics, and qualitative feedback must be reported.
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