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LITA WebinarSearch Engine Optimization (SE0) for Libraries (Workshop/Course) July 17 23, 2014Instructors: (Team teaching with MSU research team including: Kenning Arlitsch, Patrick O\'Brien, Scott
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Search engine optimization (SEO) is the process of optimizing a website or online content to improve its visibility and ranking on search engine results pages (SERPs). This involves using various techniques such as keyword research, content creation, link building, and technical optimizations.
Anyone who manages a website or online content aimed at attracting organic traffic from search engines may consider implementing SEO strategies. This includes businesses, bloggers, and digital marketers.
Filling out an SEO strategy involves conducting keyword research to identify relevant search terms, optimizing website content using those keywords, improving website performance, ensuring proper metadata usage, building quality backlinks, and regularly updating content to keep it fresh.
The purpose of SEO is to enhance a website's visibility in search engines, drive organic traffic, improve user experience, and ultimately increase conversions and revenues by making a site more accessible and relevant to users.
While there is no formal 'reporting' requirement for SEO, it is essential to track metrics such as website traffic, keyword rankings, conversion rates, and user engagement metrics to assess the effectiveness of SEO efforts.
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