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Revista Organizaes & Sociedade v. 25, n. 87, p. 610631, out./dez. 2018 DOI 10.1590/19849250874 | ISSN Eletrnico 19849230 | www.revistaoes.ufba.brSELECTIVE AND VEILED DEMARKETING FROM THE PERSPECTIVE
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Step 1: Identify the target market or audience for the demarketing strategy.
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Step 2: Determine the specific criteria or characteristics that make certain individuals or segments eligible for selective and veiled demarketing.
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Step 3: Create personalized messaging or communications that subtly discourage or disqualify the eligible individuals from purchasing or consuming the product or service.
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Step 4: Implement the demarketing campaign by strategically delivering the selective and veiled messaging through various channels.
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Step 5: Continuously monitor and analyze the effectiveness of the demarketing strategy, making adjustments as needed to improve results.

Who needs selective and veiled demarketing?

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Selective and veiled demarketing can be useful for businesses or organizations that want to manage their customer base or control demand for their products or services.
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Companies experiencing overconsumption or overwhelmed capacity may adopt selective and veiled demarketing.
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Organizations may also resort to this strategy when targeting a specific segment of their customer base for a temporary period or during certain circumstances.
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Selective and veiled demarketing refer to strategies employed by companies to reduce demand for their products selectively, often to manage capacity or create exclusivity. Selective demarketing aims to limit certain consumer groups, while veiled demarketing subtly discourages consumption through indirect messaging.
Businesses engaged in activities that necessitate the reporting of selective and veiled demarketing practices are typically required to file. This includes companies that are regulated in industries where consumer demand must be managed officially.
To fill out selective and veiled demarketing, businesses should complete the designated forms provided by regulatory authorities, ensuring all sections are filled accurately, particularly on relevant strategies employed and the target demographics affected.
The purpose of selective and veiled demarketing is to optimize market demand, control production capacity, manage brand reputation, and maintain quality by strategically limiting consumer access or appeal without a direct withdrawal from the market.
Required information typically includes details on targeted demographics, specific products involved, rationale for demarketing actions taken, and any changes in consumer access or market strategy.
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