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Brand Identity GuideEdition 1.0 2023Contents Introduction2 Section 1 : Homes Tasmania brand identity3About our brand identity3Our logo4Fonts10 Colour palette11Graphic device15Applying the brand identity16Image
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Brand identity refers to the visual elements and strategic components that represent and differentiate a brand in the marketplace, including its name, logo, design, and overall image.
Any business or organization that wishes to establish a formal recognition of its brand identity is required to file the necessary documentation.
To fill out brand identity documentation, one should provide comprehensive details about the brand's name, logo, color palette, typography, imagery, and any other relevant visual assets.
The purpose of brand identity is to create a unique presence in the market that resonates with consumers and fosters brand loyalty.
The information that must be reported includes brand name, logo design, color specifications, typography, and any slogans or taglines associated with the brand.
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