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Summer 2017 Survey and Focus Groups on the Economy Final ReportFinance Canada Summer 2017 Survey and Focus Groups on the Economy Final Report November 24, 2017, Prepared for the Department of Finance Research
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Surveys are systematic methods of collecting data from a predefined group of respondents, typically through questionnaires. Focus groups are qualitative research methods where a small group of people discuss their perceptions, opinions, beliefs, and attitudes towards a product or topic, guided by a moderator.
Organizations that conduct surveys or focus groups for research purposes, often including market research firms, academic institutions, and businesses looking to gather consumer insights, may be required to file according to specific regulations or guidelines in their industry.
To fill out a survey, participants typically answer a series of questions on a provided form or online platform. For focus groups, participants engage in discussions, guided by a moderator, to provide qualitative feedback on predetermined topics.
The purpose of surveys and focus groups is to gather information, insights, and opinions from targeted individuals to better understand consumer behavior, preferences, and trends to inform business decisions and strategies.
Organizations must report demographic information about participants, the methodology used, key findings from the research, and any relevant statistical data, including response rates and sample sizes.
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