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An Experimental Study: Ambient Scent, Competition, and Human Crowding in the Retail EnvironmentTrang TrinhA Thesis in The John Molson School of BusinessPresented in Partial Fulfillment of the Requirements
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01
Start by gathering all the necessary information about the ambient scent competition, such as the deadline for submission, specific requirements or guidelines, and any supporting materials or documents needed.
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Develop a unique and creative concept for your ambient scent. Consider the purpose or theme of the competition and try to create a scent that aligns with it. Brainstorm ideas and choose the one that you feel best represents your vision.
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Research different scent components and experiment with different fragrance combinations. Take into account factors such as longevity, intensity, and the emotional response the scent evokes.
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Once you have chosen the fragrance composition, create a sample or prototype of your scent. Test it in different environments to assess its performance and make any necessary adjustments.
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Prepare a detailed written description or explanation of your ambient scent, highlighting its unique features, inspiration, and benefits. Use clear and concise language to effectively communicate your concept to the judges.
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Consider creating visual aids or presentations to accompany your submission. This could include images, videos, or other creative media that enhance the understanding and impact of your ambient scent.
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Double-check your submission for any errors or missing information. Make sure all required documents are included and that your submission meets the specified format and requirements.
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Submit your completed ambient scent competition entry before the deadline. Follow the instructions provided by the organizing committee and ensure that your submission reaches them in the designated manner.
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After submission, stay informed about any updates or announcements regarding the competition. Follow up if necessary and be prepared to answer any questions or provide additional information if requested by the organizers.

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Ambient scent competition refers to a marketing strategy that utilizes specific scents to create a distinctive atmosphere in retail spaces, aiming to enhance customer experience and influence purchasing decisions.
Businesses and organizations that engage in ambient scent marketing, particularly those using unique scents to differentiate their offerings, may be required to file ambient scent competition if mandated by regulatory bodies.
To fill out ambient scent competition, businesses should gather information on their scent usage, submit the necessary forms to the appropriate regulatory authority, and ensure compliance with local laws governing scent marketing.
The purpose of ambient scent competition is to provide a framework for regulating scent marketing practices, ensuring fairness in the marketplace and protecting consumer interests.
Companies must report details such as the type of scents used, the marketing strategies employed, and any associated consumer feedback or studies related to the efficacy of scents in their promotional efforts.
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