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LJ Hooker Home Loans Brand Styleguide October 2023Contents Why brand guidelines?3Colour4Primary palette Colour balance4 4Typography5Type Family Type in practice5 6 12Imagery13Photographic & Illustrative
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A brand is a name, term, design, symbol, or any other feature that distinguishes one seller's product from those of others.
Businesses or individuals who wish to register their brand or trademark to protect their intellectual property rights.
To fill out a brand registration, you typically need to provide the brand name, a description of the goods or services it will be used with, and any pertinent details regarding its usage and uniqueness.
The purpose of a brand is to identify and differentiate products or services in the marketplace, thereby creating brand loyalty and trust among consumers.
Information that must be reported includes the brand name, the owner of the brand, the class of goods or services, the date of first use, and any existing agreements related to the brand.
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