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International Student Services Unit, Academic Administration & Services Center University Malaya, Kuala Lumpur iss_aasc@um.edu.my 03 7967 7857 /7858APPLICATION FOR NEW STUDENT (STUDENT MUST BE IN
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Marketing and academic services refer to the activities and support provided to promote educational programs and assist students in their academic pursuits, including recruitment, enrollment management, and academic advising.
Institutions of higher education, educational service providers, and organizations that offer academic programs typically are required to file marketing and academic services.
To fill out marketing and academic services, institutions must gather relevant data regarding their marketing strategies, academic offerings, and support services, and then complete the required forms as per the specific guidelines provided by the governing body.
The purpose of marketing and academic services is to enhance the visibility and accessibility of educational programs, improve student recruitment and retention, and provide necessary academic support to help students succeed.
Institutions must report information on their marketing strategies, enrollment data, student services provided, academic offerings, and outcomes related to student success.
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