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BBA502 Study Lead Page 1 of 5BBA502 Marketing Management II Study Lead Descriptive Questions 01 Personal Selling 1. Define personal selling and discuss its position with respect to the promotional
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To fill out what is personal selling, follow these steps:
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Start by understanding the concept of personal selling. Personal selling is a marketing strategy where a salesperson interacts with potential customers in a face-to-face or individualized manner to promote a product or service.
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Learn about the importance of personal selling in terms of building customer relationships and increasing sales.
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Identify the target audience that you wish to reach through personal selling. Determine the demographics, interests, and needs of this audience.
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Develop a sales pitch or presentation that effectively communicates the benefits and features of your product or service. Customize the pitch based on the specific needs and interests of each potential customer.
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Find opportunities for personal selling. This can be done through networking events, trade shows, door-to-door selling, cold calling, or setting appointments with potential customers.
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Approach potential customers in a friendly and professional manner. Introduce yourself, explain the purpose of your visit or call, and demonstrate your product or service.
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Listen to the needs and concerns of potential customers and address them accordingly. Engage in a dialogue to understand their requirements and show how your offering can meet those needs.
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Handle objections or doubts that potential customers may have. Provide additional information, offer incentives, or provide testimonials to build trust and overcome any hesitations.
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Close the sale by asking for the customer's commitment to purchase. Offer any necessary assistance or support in the buying process.
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Follow up with customers after the sale to ensure satisfaction and maintain a long-term relationship. Offer after-sales service or additional products or services that may be of interest.
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By following these steps, you can effectively fill out what is personal selling.

Who needs what is personal selling?

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Personal selling can benefit various individuals or businesses including:
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- Small businesses or startups that want to establish personal relationships with potential customers and gain a competitive edge.
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- Sales professionals who rely on face-to-face interactions to demonstrate the value of their product or service and close deals.
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- Companies with complex or high-value products that require personalized explanations and demonstrations.
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- Organizations that target specific customer segments or niches where personalized communication is essential.
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- Businesses looking to build trust and rapport with customers through direct interactions and personalized attention.
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In summary, anyone who seeks to establish strong customer relationships, effectively communicate the value of their offering, and close sales can benefit from personal selling.
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Personal selling is a face-to-face interaction between a salesperson and a potential customer where the salesperson aims to persuade the customer to purchase a product or service.
Individuals or businesses engaged in the activity of personal selling, typically sales professionals, are required to file relevant sales taxes or income reports based on their earnings from these transactions.
Filling out personal selling documentation typically involves reporting sales made, calculating commissions, and detailing expenses related to the sales process. Specific forms vary by region and regulation.
The purpose of personal selling is to build personal relationships with customers, understand their needs, and provide solutions through products or services to drive sales.
Information to be reported includes the total sales amount, customer details, commissions earned, and any related expenses.
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