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Locals get it!AUGUST 2021 VOL. 4, NO. 1DESTINPRSRT STD ECR WSS EDDY U.S. POSTAGE PAID Santa Rosa Beach, FL PERMIT NO. #11 Postal Customer Goalkeeping Destiny Beautiful: Part One Rita L. Sherwood We
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How to fill out every door direct mail

01
To fill out every door direct mail, follow these steps:
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Start by obtaining a list of addresses in your target area. This can be done through a mailing list provider or the USPS website.
03
Determine the size and format of your mail piece. Every door direct mail allows for a wide variety of sizes and formats, including postcards, brochures, and flyers.
04
Design your mail piece. Make sure it includes relevant information about your business or offer, compelling graphics or images, and a clear call to action.
05
Print the necessary copies of your mail piece. Ensure that the print quality is high and the colors are vibrant to grab the recipient's attention.
06
Prepare your mailing bundles. Sort your mail pieces by carrier route to ensure their accurate distribution.
07
Complete the paperwork. Every door direct mail requires a specific form (PS Form 3587) that needs to be filled out to indicate the number of mail pieces and the route(s) you are targeting.
08
Pay for postage. Calculate the required postage fee based on the number of mail pieces and submit the payment with your paperwork.
09
Deliver your mailing bundles to the appropriate post office. Drop them off or schedule a pickup using the USPS website or by contacting your local post office.
10
Track your campaign. Monitor the response rate, track any inquiries or sales generated from the mailers, and make adjustments to future campaigns if necessary.
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Evaluate the results. Determine the success of your every door direct mail campaign by analyzing the return on investment, customer feedback, and overall business growth.

Who needs every door direct mail?

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Every door direct mail can be beneficial for various businesses and organizations, including:
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- Local businesses targeting a specific neighborhood or community
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- Small businesses with a limited marketing budget
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- Non-profit organizations looking to raise awareness or solicit donations
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- Real estate agents promoting properties in specific areas
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- Restaurants and cafes offering special deals or menu updates to nearby residents
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- Retail stores announcing sales, promotions, or new store openings
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- Service providers such as plumbers, electricians, or landscapers seeking local clientele
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- Political campaigns targeting constituents within a specific district or precinct
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- Event organizers promoting local events or fundraisers
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These are just a few examples, but any business or organization that wants to reach a specific geographical audience can benefit from utilizing every door direct mail.
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Every Door Direct Mail (EDDM) is a postal service offered by the United States Postal Service (USPS) that allows businesses to send mail to every address in a specific geographic area without the need to obtain a mailing list.
Businesses and organizations that want to send bulk mail to every address within a targeted area are required to file for Every Door Direct Mail. This includes local shops, restaurants, and any entity looking to promote their services in specific neighborhoods.
To fill out an EDDM, you need to complete a USPS EDDM application form, select the mailing routes, determine the number of pieces you want to send, and prepare your mail pieces according to USPS guidelines. Finally, you must drop them off at a designated USPS facility.
The purpose of Every Door Direct Mail is to help businesses reach potential customers in specific locations without the expense of purchasing a mailing list, effectively allowing them to advertise to every household in a chosen area.
Every Door Direct Mail requires information such as the mailing address, the type of mailpiece, the mailing schedule, and the number of pieces to be mailed, along with a completed EDDM authorization form.
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