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Oakton CollegeCommunity College District 535 Procurement Department, Suite 1240 1600 E. Golf Rd., Des Plaines, IL 60016 8476352607Request for Proposal # 1 Addendum #1 Issue Date: October 4, 2023 Proposals
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Digital marketing refers to advertising delivered through digital channels, such as social media, email, search engines, and websites. Traditional marketing involves conventional methods of advertising like print ads, billboards, television, and radio.
Businesses and organizations that engage in marketing activities, both online and offline, are typically required to file for digital and traditional marketing, including marketers, advertisers, and agencies.
Filling out digital and traditional marketing requires gathering relevant data from marketing activities, understanding the applicable regulations, and completing necessary forms or reports detailing the marketing efforts undertaken.
The purpose of digital and traditional marketing is to promote products or services, increase brand awareness, attract and retain customers, and ultimately drive sales.
Reported information typically includes campaign details, target audience, strategies utilized, expenditure, performance metrics, and outcomes of the marketing efforts.
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