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Affirmative Fair Housing Marketing Plan (AF HMP Long Form) Fair and Equitable Housing Office (FEFO) Affordable Homeownership Opportunity ProgramPREFACE: REQUIRED ATTACHMENTS Check all attachments

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How to fill out affirmative fair housing marketing

01

Begin by identifying your target audience or the demographic group you are trying to reach.

02

Create a plan outlining the specific steps and strategies you will use to promote fair housing.

03

Advertise your properties or services through various channels such as newspapers, websites, social media, and community bulletin boards.

04

Use inclusive language and visuals in your marketing materials to appeal to a diverse range of potential customers.

05

Ensure that all marketing efforts comply with the fair housing laws and regulations.

06

Monitor and track the effectiveness of your marketing campaigns to make necessary adjustments and improvements.

07

Train your staff on fair housing principles and provide them with the knowledge to answer any questions or concerns from potential customers.

Who needs affirmative fair housing marketing?

01

Affirmative fair housing marketing is needed by anyone involved in the buying, selling, or renting of housing properties. This includes real estate agents, property managers, landlords, developers, and housing organizations. It is essential for organizations and individuals to actively promote fair housing practices and ensure equal opportunities for all potential buyers, renters, or tenants.

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What is affirmative fair housing marketing?

Affirmative fair housing marketing refers to strategies and initiatives designed to promote equal housing opportunities and eliminate discrimination in housing. It ensures that marketing efforts reach a diverse audience and comply with fair housing laws.

Who is required to file affirmative fair housing marketing?

Organizations or individuals involved in housing transactions, such as property developers, landlords, real estate agents, and government agencies that receive federal funding for housing, are required to file affirmative fair housing marketing.

How to fill out affirmative fair housing marketing?

To fill out affirmative fair housing marketing, applicants must complete a designated form that outlines their marketing strategies, target demographics, outreach efforts, and measures to ensure compliance with fair housing laws.

What is the purpose of affirmative fair housing marketing?

The purpose of affirmative fair housing marketing is to combat housing discrimination, promote diversity in housing, and ensure that all individuals have equal access to housing opportunities regardless of race, color, religion, sex, disability, familial status, or national origin.

What information must be reported on affirmative fair housing marketing?

Information that must be reported includes details about marketing strategies, outreach demographics, specific actions taken to promote fair housing, and results of those efforts in reaching diverse communities.

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