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Chapter 7 Asking the Right Questions Using Interviews to Explore InformationSeeking BehaviorM. Whitney Olsen and Anne R. DiekemaA b s t r ac tThis chapter reports on an interviewdriven qualitative
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01
Identify the purpose of the interviews and what information you hope to gather.
02
Prepare a list of open-ended questions that will allow for in-depth responses.
03
Select appropriate interviewees that have knowledge or experience related to the topic.
04
Schedule and conduct the interviews in a comfortable and private setting.
05
Take detailed notes during the interviews or record them with the interviewee's consent.
06
Analyze and interpret the responses to draw meaningful insights and conclusions.

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Researchers who want to gather qualitative data.
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Businesses looking to understand customer needs and preferences.
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Using interviews to explore is a qualitative research method aimed at gathering in-depth insights and personal experiences from participants.
Typically, researchers, organizations, or professionals conducting qualitative studies to gather information may be required to file reports based on using interviews to explore.
To fill out using interviews to explore, one must design structured or semi-structured questions, conduct interviews, record responses accurately, and analyze the gathered data to draw conclusions.
The purpose of using interviews to explore is to gain a deeper understanding of participants' perspectives, motivations, and experiences related to a particular topic.
Information that must be reported includes the methodology used, participant demographics, key findings, and interpretations based on the interview data.
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