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Department of Business and Management Chair of NeuromarketingMicro vs. Macro Instagram influencers: How follower base affects trustworthiness and post interactions Prof. Lumen Ivanov Pozharliev ___Prof.
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01
Define your goals - Determine whether you are looking to target a small niche audience (micro) or a wider audience (macro).
02
Research influencers - Look for influencers who align with your brand and have the right audience size for your goals.
03
Reach out to influencers - Contact influencers through professional channels, such as email or direct messages, to discuss collaboration opportunities.
04
Negotiate terms - Clearly define the terms of the partnership, including compensation, posting frequency, and content guidelines.
05
Monitor performance - Track the performance of your campaign to evaluate its effectiveness and make adjustments as needed.

Who needs micro vs macro instagram?

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Companies looking to target a specific niche audience may benefit from using micro influencers on Instagram.
02
Brands seeking to increase their visibility and reach a wider audience may find macro influencers more suitable for their marketing campaigns.
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Micro Instagram refers to accounts with a smaller following, often having a niche audience, while Macro Instagram accounts have a larger following and broader reach across different demographics.
Typically, individuals or businesses managing Instagram accounts that meet specific follower thresholds or engagement levels may be required to file based on the classification as micro or macro influencers.
To fill out micro vs macro Instagram forms, users should provide information such as account username, follower count, engagement metrics, and any relevant content themes or categories.
The purpose of differentiating between micro and macro Instagram accounts is to understand their influence and effectiveness in marketing campaigns and to target audiences more accurately based on engagement.
Reports typically require information such as follower count, engagement rates, post reach, types of content shared, and audience demographics.
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