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Course Instructor: Melissa Mardelli mardellim@cofc.edu Phone: (843) 5301492 Department of Management and Marketing Office Hours: Tuesday 8:00pm9:00pm (after class) or by appointmentContemporary Advertising
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Contemporary advertising refers to the current practices and techniques used in advertising to reach consumers effectively, often utilizing digital platforms and social media. Integrated advertising combines various marketing channels and strategies to deliver a cohesive message and enhance brand presence.
Entities that engage in advertising and have marketing strategies utilizing multiple channels are typically required to file contemporary advertising and integrated reports. This may include businesses, organizations, and individuals involved in promotional activities.
To fill out contemporary advertising and integrated reports, one must collect data on advertising expenditures, strategies, and channels used, then complete the required forms with accurate and comprehensive information adhering to the guidelines provided by the relevant authorities.
The purpose of contemporary advertising and integrated is to ensure transparency in marketing practices, facilitate better understanding of advertising impact, and allow regulators to monitor compliance with advertising standards and consumer protection laws.
Information that must be reported includes details about advertising expenditures, types of media used, target audience, marketing strategies, and any relevant metrics that demonstrate the effectiveness of the advertising efforts.
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