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JOB DESCRIPTION Job Title Reports To Function Version/DateDigital Marketing Manager Head of Strategic Marketing and Communications Business Development (Marketing) New May 2023Job Purpose Reporting
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The head of marketing is responsible for overseeing the marketing department, developing strategies to promote the company's products or services, managing marketing budgets, and ensuring brand consistency across all channels.
Typically, companies and organizations that have a designated head of marketing position must file reports regarding this role for compliance, performance reviews, or salary disclosures.
The head of marketing job can be filled out by recruiting a qualified candidate with experience in marketing leadership, or by promoting an internal employee who demonstrates necessary skills and leadership abilities.
The purpose of the head of marketing job is to develop and execute marketing strategies that align with the company’s business goals, drive customer engagement, and increase market share.
Information reported may include job responsibilities, required qualifications, performance metrics, compensation details, and any changes to the role or department structure.
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