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The 2020 Philip Kotler Social Marketing Distinguished Service AwardStart of Block: Default Question BlockQ1 Purpose: The Philip Kotler Social Marketing Distinguished Service Glass is awarded annually
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The Philip Kotler Social Form is a conceptual framework for understanding social marketing, focusing on how marketing principles can be applied to societal issues and behaviors.
Organizations and individuals involved in social marketing initiatives aimed at promoting social good and addressing social issues are encouraged to utilize this framework.
To apply the Philip Kotler Social Form, practitioners should identify their social objectives, target audience, desired behaviors, and marketing mix elements suitable for their initiative.
The purpose is to guide the development and implementation of social marketing strategies that foster positive behavior changes in the audience for societal benefit.
Key information includes target audience demographics, marketing strategies, intended outcomes, and evaluation measures for assessing effectiveness.
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