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Brain Sciences Institute Swinburne University of Technology1st Annual Symposium on Neuromarketing The Neuroscience of Consumer Choice. 9am 5.30pm on Friday 16th February 2007 Swinburne University

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Understand the basics of neuromarketing and how it differs from traditional marketing.

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What is neuromarketing whats it all?

Neuromarketing is a field that combines neuroscience with marketing to understand consumer behavior by studying brain activity in response to marketing stimuli.

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Generally, companies and organizations that conduct neuromarketing research and analysis may be required to file reports or disclosures, depending on regulatory requirements.

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Filling out neuromarketing reports typically involves compiling data on brain activity, consumer responses, and insights gained from neuromarketing studies, and presenting them according to specified guidelines.

What is the purpose of neuromarketing whats it all?

The purpose of neuromarketing is to gain deeper insights into consumer preferences and decision-making processes by analyzing how the brain reacts to different marketing messages and stimuli.

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Reported information may include study methodologies, demographic data of participants, findings on brain response, and implications for marketing strategies.

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