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VOLUME 1ISSUE: 01BIG BOOK OF DIGITAL MARKETINGThe Big Book of Digital Marketing | 12 | The Big Book of Digital MarketingPHILIPS INCREASES EMAIL CAMPAIGN PERFORMANCE BY 300% WITH IGNITIONONE CHALLENGE:STRATEGY:Philips
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Define your target audience and segment your contact list.
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Create engaging and relevant content for your emails.
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Use a clear and compelling subject line to grab attention.
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Who needs email marketing an effective?

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Businesses looking to increase customer engagement and drive sales.
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Entrepreneurs seeking to reach a wider audience and promote their products or services.
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Email marketing is an effective digital marketing strategy that involves sending emails to a targeted audience to promote products, services, or brand awareness. It is effective due to its ability to reach customers directly, cost-effectiveness, and measurable results.
Businesses and organizations that engage in email marketing campaigns are required to follow regulations and best practices, including obtaining consent from recipients and providing clear options to unsubscribe.
To implement effective email marketing, businesses should create a targeted email list, craft compelling email content, ensure compliance with relevant laws (like GDPR or CAN-SPAM), choose appropriate tools for automation and analytics, and monitor performance metrics like open rates and conversions.
The purpose of email marketing is to engage customers, promote products or services, build relationships, drive traffic to the website, and ultimately increase conversions and sales.
Information that must be reported includes the number of emails sent, open rates, click-through rates, unsubscribe rates, conversion rates, and overall return on investment for the campaign.
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