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Brand Guidelines Updated September 2023Whats InsideBrand Guidelines Brand Identity3Logo8 Color14 Typography16 Imagery19NW2Brand IdentityWhat is a brand? A brand is the collective perception of an
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Define your brand's values, mission, and vision.
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Conduct market research to understand your target audience and competitors.
03
Create a brand style guide including logo, colors, typography, and imagery.
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Develop brand messaging and positioning to communicate your brand's personality and unique selling points.
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Implement your brand identity consistently across all touchpoints including website, packaging, marketing materials, and social media.

Who needs brand identity what it?

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Businesses of all sizes who want to establish a strong and memorable brand presence.
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Entrepreneurs and startups looking to differentiate themselves in the market.
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Companies undergoing a rebranding or brand refresh.
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Marketing and advertising agencies helping clients create a cohesive brand image.
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Brand identity refers to the visual elements, messaging, and overall perception that a brand conveys to its audience, including its name, logo, colors, and voice.
Businesses and organizations that wish to officially register or protect their brand identity, including trademarks and logos, are required to file.
To fill out brand identity documentation, gather information about your brand elements, such as logo files, color codes, and descriptions, and complete the required forms as specified by the relevant authority.
The purpose of brand identity is to differentiate a brand from competitors, establish recognition, create emotional connections with customers, and build brand loyalty.
Information that must be reported includes the brand name, logo design, color scheme, mission statement, and any existing trademarks or copyrights related to the brand.
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