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Scientific committee University of Naples Federico II DIEGUniversity of Naples Parthenope DiTUniversity of Catania DICAInstitute for Service Industry Research (IRAT)Purchasing & Supply Management

How to fill out servitisation service-dominant sd logic

How to fill out servitisation service-dominant sd logic

1. Understand the principles of service-dominant logic (SDL)
2. Identify the services that can be offered in addition to the core product
3. Define the value proposition for the servitisation offering
4. Develop a pricing strategy for the services
5. Establish the necessary infrastructure and capabilities to deliver the services
6. Create a marketing and communication plan to promote the servitisation offering

Who needs servitisation service-dominant sd logic?

1. Manufacturers looking to differentiate their products in a competitive market
2. Companies seeking to build ongoing relationships with customers through value-added services
3. Organizations aiming to increase customer loyalty and retention by providing comprehensive solutions

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What is servitisation service-dominant sd logic?

Servitisation service-dominant logic refers to a business approach where companies transform their operations by offering services alongside their products, focusing on customer co-creation and collaborative value generation.

Who is required to file servitisation service-dominant sd logic?

Businesses that utilize servitisation service-dominant logic in their operations, especially those that offer both products and services, are required to file the related documentation.

How to fill out servitisation service-dominant sd logic?

To fill out servitisation service-dominant sd logic, businesses must provide accurate details about their service offerings, customer interactions, and how they integrate products with services in their operations.

What is the purpose of servitisation service-dominant sd logic?

The purpose of servitisation service-dominant logic is to enhance customer engagement, improve service delivery, and create sustainable competitive advantages by focusing on service-based value creation.

What information must be reported on servitisation service-dominant sd logic?

Businesses must report information related to their service offerings, customer value propositions, performance metrics, and financial data relevant to service delivery.