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ECE/CTCS/WP.7/GE.1/2020/INF.14 5 May 2020 EnglishEconomic Commission for Europe Steering Committee on Trade Capacity and Standards Working Party on Agricultural Quality Standards Specialized Section
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Who needs minimum marketing quality guidelines?

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Businesses looking to maintain consistent branding and marketing standards.
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Minimum marketing quality guidelines are standards and criteria that organizations must adhere to when promoting their products or services, ensuring that all marketing practices are ethical, accurate, and not misleading.
All entities engaged in marketing and advertising their products or services, including businesses and organizations operating in regulated industries, are required to file minimum marketing quality guidelines.
To fill out minimum marketing quality guidelines, organizations need to complete a designated form that includes sections for marketing practices, compliance with advertising regulations, and any relevant documentation or evidence supporting their adherence to the guidelines.
The purpose of minimum marketing quality guidelines is to promote ethical marketing practices, protect consumers from deceptive advertising, and ensure a level playing field for companies in the marketplace.
Information that must be reported includes details about marketing strategies, target audience, compliance with advertising standards, promotional content accuracy, and any claims made in marketing materials.
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