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Target Market Determination ZIP Home Loan Date: 03/10/2023 This Target Market Determination (TMD) has been prepared in accordance with the Treasury Laws Amendment (Design and Distribution Obligations
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How to fill out target market determinations

01
Identify the demographics of your potential customers including age, gender, income level, and location.
02
Understand the psychographics of your target market such as interests, attitudes, and values.
03
Conduct market research to gather data on your target market's preferences, behaviors, and buying habits.
04
Use the data collected to create customer personas that represent different segments of your target market.
05
Evaluate the size and growth potential of each segment to prioritize your target markets.
06
Develop marketing strategies and tactics tailored to each target market segment.

Who needs target market determinations?

01
Businesses looking to effectively market their products or services to specific groups of customers.
02
Companies aiming to maximize their return on investment by focusing their marketing efforts on the most profitable segments.
03
Startups seeking to identify niche markets that offer growth opportunities and competitive advantages.
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Target market determinations are assessments made by businesses to identify and define the specific group of consumers for whom a product or service is intended, ensuring that the product meets their needs and characteristics.
Generally, financial services providers and product issuers are required to file target market determinations to comply with regulatory requirements.
To fill out target market determinations, businesses should analyze product features, customer demographics, and relevant market data to categorize and document the target market effectively.
The purpose of target market determinations is to ensure that products are appropriately marketed and sold to suitable consumers, promoting consumer protection and reducing the risk of mis-selling.
Information that must be reported includes the characteristics of the target market, the rationale behind the determination, and any potential risks associated with the product for different consumer groups.
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