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Advertising & IMC: Principles and Practice, 10e (Moriarty) Chapter 1 Advertising1) Which of the following is one of the basic functions of advertising? A) identification B) entertainment C) competition
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Advertising and IMC principles refer to the guiding principles and strategies used in advertising and integrated marketing communications to effectively promote products or services to target audiences.
Companies and organizations engaged in advertising and marketing communications are required to file advertising and IMC principles.
Advertising and IMC principles can be filled out by outlining the key strategies, target audience, messaging, channels, and budget allocation for advertising and marketing campaigns.
The purpose of advertising and IMC principles is to ensure that marketing communications are aligned with business objectives, target the right audience, and effectively communicate the brand message.
Information such as target audience demographics, advertising channels used, messaging strategy, budget allocation, and expected outcomes must be reported on advertising and IMC principles.
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