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CERTIFICATION WORKSHOP Google Ads. Part 3: Advanced Presented by Andreas Ramos. VP of Digital Marketing at Beasley Direct and Online Marketing Adjunct Professor at CSU and INS EEC Author of 18+
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Google Digital Marketing refers to a suite of tools and strategies utilized within the Google ecosystem to enhance online marketing efforts, engage audiences, and drive conversions through platforms such as Google Ads, Google Analytics, and Google My Business.
Individuals and businesses that engage in online advertising and utilize Google's marketing services may be required to file reports or documents related to their digital marketing efforts for compliance and performance tracking.
To fill out Google Digital Marketing reports, users should access Google Analytics or Google Ads platforms, select the appropriate metrics and data points, and input the required information into the designated forms or reports.
The purpose of Google Digital Marketing is to optimize online visibility, enhance brand awareness, measure marketing performance, and effectively reach target audiences through various digital channels.
Information that must be reported typically includes ad spend, click-through rates, conversion rates, audience demographics, and overall ROI from marketing campaigns.
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