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Motors Marketing Suite an audience extension product by mobile.de1Motors Marketing Suite | Why? And what is it any good for? A datadriven omnichannel performance tool based on 1st party data. Prequalified
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Identify the goals of your advertising campaign.
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Determine the target audience for your campaign.
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Utilize a data management platform (DMP) to collect and analyze audience data.
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Use this data to create audience segments for targeted ad delivery.
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Expand the reach of your campaign by leveraging the audience extension capabilities of digital advertising platforms.

Who needs what is audience extension?

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Digital marketers looking to expand the reach of their advertising campaigns.
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Audience extension is a digital marketing strategy that allows advertisers to reach a wider audience by targeting users beyond their existing customer base, leveraging data and technology to find similar audiences across different platforms.
Typically, advertisers and marketers who utilize audience extension strategies, particularly those involving data collection and user targeting across platforms, are required to file relevant documentation.
Filling out audience extension usually involves providing information about the targeted audience, data sources used for segmentation, and the advertising platforms involved. Specific forms or reports may vary by jurisdiction and the platforms used.
The purpose of audience extension is to enhance advertising reach, improve targeting accuracy, and ultimately increase return on investment (ROI) by engaging potential customers who exhibit similar behaviors or characteristics to existing clients.
Information to be reported may include audience demographics, data sources, advertising expenditures, targeted platforms, and performance metrics.
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