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A MEDIA MONITORING DASHBOARD FOR UNIVERSITY By SU Via Sent REPORT SUBMITTED TO University Tank Abdul Rahman in partial fulfillment of the requirements for the degree of BACHELOR OF COMPUTER SCIENCE
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How to fill out a media monitoring dashboard

01
Identify the key metrics you want to track on the dashboard such as mentions, sentiment, reach, etc.
02
Select the appropriate media monitoring tool that can gather all the necessary data for your dashboard.
03
Design the layout of the dashboard with clear sections for each metric and any relevant graphs or charts.
04
Regularly update the data on the dashboard to keep it current and relevant to your monitoring needs.
05
Analyze the data on the dashboard to draw insights and make strategic decisions based on the information presented.

Who needs a media monitoring dashboard?

01
PR professionals who want to track and analyze their brand's reputation in the media.
02
Marketers who need to monitor the effectiveness of their campaigns and track mentions of their brand.
03
Business owners who want to stay informed about public perception of their company and industry trends.
04
Government agencies who need to monitor media coverage of key issues and public sentiment.
05
Non-profit organizations who want to track awareness of their cause and campaigns in the media.
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A media monitoring dashboard is a tool that compiles and displays data related to media coverage and public mentions of a brand, organization, or individual. It helps track media performance and sentiment in real-time.
Typically, organizations and individuals whose media activities are subject to regulatory oversight or who are required to report on their media exposure for accountability purposes are required to file a media monitoring dashboard.
To fill out a media monitoring dashboard, gather relevant media coverage data, input details such as publication names, dates, reach, sentiment analysis, and any significant mentions or quotes. Then, format the data in the specified layout of the dashboard.
The purpose of a media monitoring dashboard is to provide an overview of media presence, analyze audience engagement, measure campaign effectiveness, and inform strategic decisions based on real-time media data.
Information that must be reported includes details about the media outlets, type of coverage, publication dates, audience reach, sentiment scores, and key messages or quotes featured in the media.
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