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NAY DO Alumni and Retiree Team [ART]Interested in continuing your commitment to creating a culture of YMCA philanthropy? Following a focus group at NAY DO 2015 inspired by Jim and Mikey Heimlich,
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How to fill out building a donor cultivation

01
Identify potential donors who align with your organization's mission and values.
02
Research potential donors to learn more about their interests and giving history.
03
Create a cultivation plan for each potential donor, outlining touchpoints and communication strategies.
04
Engage with donors through personalized interactions, such as emails, phone calls, and in-person meetings.
05
Steward donors by showing appreciation for their support and keeping them informed about the impact of their contributions.

Who needs building a donor cultivation?

01
Nonprofit organizations looking to build relationships with donors and secure ongoing support for their programs and initiatives.
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Building a donor cultivation refers to the process of developing and nurturing relationships with potential and existing donors to encourage ongoing support for an organization.
Organizations that engage in fundraising activities and solicit donations are typically required to file documentation related to donor cultivation.
To fill out building a donor cultivation, an organization should provide detailed information on its donor engagement strategies, historical donor data, and future fundraising plans.
The purpose of building a donor cultivation is to strengthen the relationship between the organization and its donors, ensuring sustainable funding through effective communication and engagement.
Information that must be reported includes donor demographics, previous donation history, engagement activities, and future fundraising goals.
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