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UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 ___FORM 10K ___ (Mark One)xANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal

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MediaAlpha Inc. is a technology company that specializes in performance-based advertising, primarily in the insurance sector, providing software solutions for advertisers and publishers.

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The purpose of MediaAlpha Inc. is to streamline and optimize the purchasing of advertising inventory, particularly for insurance products, while delivering measurable results for advertisers.

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Reported information may include financial performance metrics, business strategies, market conditions, and any relevant operational data that impacts stakeholders and regulatory bodies.

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