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MASTER THESIS: BRAND COMMUNICATION AND CUSTOMER LOYALTY IN THE CONTEXT OF DANISH FASHION GRANDSTANDING DATE: May 15, 2017, SUPERVISOR: Christian SchnstrmLund WRITTEN BY: Frederick Emerging Missed
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Brand communication refers to the way a company conveys messages about its brand to its audience, while a customer is an individual or entity that purchases goods or services from a business.
Companies and organizations that engage in brand communication activities and have customer interactions are generally required to file relevant documentation related to these communications.
To fill out brand communication and customer forms, companies should provide accurate and complete information regarding their branding strategies and customer interactions, following specified guidelines.
The purpose of brand communication and customer documentation is to ensure transparency and compliance in marketing practices, helping to build trust between the brand and its customers.
Companies must report details such as marketing strategies, customer engagement methods, and any promotional activities related to their brand communications.
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