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Ebony State University Journal of Mass Communication
ISSN: 24490369 Vol. 6, Issue 1, pp. 199207, October 2019Advertising and Buying Decision of Laundry Detergents among Users in Terri
Metropolis of
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What is advertising and buying decision?
Advertising and buying decision refers to the process and considerations involved in creating advertising strategies and making purchasing choices that influence consumer behavior.
Who is required to file advertising and buying decision?
Entities involved in significant marketing and purchasing activities, typically businesses and advertisers, are required to file advertising and buying decisions.
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The purpose of advertising and buying decision is to systematically evaluate and document marketing efforts and purchasing choices to enhance effectiveness and accountability.
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Information that must be reported includes advertising expenditure, campaign objectives, media channels used, target demographics, and performance metrics.
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