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Analysis of Online Shopping and Shopping Travel Behaviors in West Seattle Anne GoodchildSponsored by the Seattle DepartmentGiacomo Dallas Chiara TransportationRishi Versa Kelly Rule Urban Freight
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01
Collect data on website traffic including number of visitors, unique visitors, pageviews, bounce rate, etc.
02
Analyze conversion rate by tracking the number of visitors who actually make a purchase
03
Look at average order value to understand how much customers are spending
04
Analyze customer demographics such as age, gender, location, etc.
05
Monitor customer behavior on the website like time spent on site, popular products, etc.
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Use online tools like Google Analytics or Adobe Analytics for detailed analysis

Who needs analysis of online shopping?

01
Businesses that operate online retail stores
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Marketing departments looking to optimize online sales
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E-commerce managers interested in improving customer experience and increasing revenue
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Analysis of online shopping involves examining data and trends related to consumer purchasing behavior, preferences, and the overall performance of e-commerce businesses.
Businesses engaged in online retail and e-commerce activities are typically required to file an analysis of online shopping.
To fill out the analysis, businesses should gather relevant data on sales, customer demographics, and market trends, and then input this information into the required format or reporting tool.
The purpose is to gain insights into consumer behavior, optimize marketing strategies, improve sales performance, and support decision-making for business growth.
Reported information typically includes sales figures, customer demographics, traffic sources, conversion rates, and market trends.
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