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Target Market Determinations Brighten Empower Prime and Brighten Empower Legal Disclaimer: This Target Market Determination (TMD) is required under section 994B of the Corporations Act 2001 (CTH)
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How to fill out online target market determinations

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Identify your business goals and objectives.
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Use online tools such as Google Analytics to gather data on your website visitors.
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Analyze the data to determine demographics, behaviors, and preferences of your target market.
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Who needs online target market determinations?

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Businesses looking to improve their marketing efforts.
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Online target market determinations refer to the process of identifying and assessing the specific audiences for online products or services to ensure that they meet the needs and characteristics of target consumers.
Entities providing financial products and services, including lenders and brokers, are typically required to file online target market determinations to comply with regulatory standards.
To fill out online target market determinations, users must provide detailed information about the financial products, including the target demographic, product features, and suitability criteria, using the designated online platform.
The purpose of online target market determinations is to promote transparency, protect consumers from unsuitable products, and ensure that financial services are offered to the appropriate market segments.
Information required includes details about the product, target market characteristics, expected consumer needs, and rationale for the suitability of the product for the identified target market.
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