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The Starbucks Brandscape and the Discursive Mapping of Local Coffee Shop CulturesCraig J. Thompson Zeynep Arsel University of Wisconsin Madison Department of Marketing 975 University Ave. Madison,
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Form Starbucks Brandscape is a comprehensive document designed to capture essential information about Starbucks' branding and marketing strategies.
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All authorized Starbucks corporate partners and franchisees are required to file Form Starbucks Brandscape.
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