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TECHNICAL REQUIREMENTS AND GUIDELINES FOR ACCEPTABLE CONTENT ON THE TRADE DEMAND SIDE PLATFORM (last updated on Jul 21, 2017)SUMMARY OF TECHNICAL REQUIREMENTSGeneral technical requirements: Size
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Create an account on the demand side platform (DSP) if you don't already have one.
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The demand side platforms head refers to the section of a digital advertising platform that allows advertisers to manage and purchase advertising space from various sources.
Advertisers and digital marketing agencies utilizing demand side platforms for online advertising campaigns are required to file the demand side platforms head.
To fill out the demand side platforms head, users must provide relevant details such as campaign objectives, targeting criteria, budget allocation, and ad creative specifications within the platform's user interface.
The purpose of demand side platforms head is to facilitate the purchasing and management of ad inventory from various exchanges and networks, allowing advertisers to optimize their ad spending and targeting.
Information that must be reported includes ad spend, impressions served, clicks received, conversion rates, and metrics related to campaign performance.
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