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Retail Substantiation FormThis form has been created to help advertisers compile the necessary information and legal assurances needed for clearance of price reduction and offer messages in advertisements.
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How to fill out overviewadvertising claims substantiation

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How to fill out overviewadvertising claims substantiation

01
First, clearly define the advertising claim that you want to substantiate.
02
Gather relevant data, studies, and information that support the advertising claim.
03
Evaluate the quality and credibility of the sources used to substantiate the claim.
04
Ensure that the substantiation is specific to the claim being made and is relevant to the target audience.
05
Clearly document the substantiation used for each advertising claim in case of any challenges or disputes.

Who needs overviewadvertising claims substantiation?

01
Companies and businesses that are making advertising claims in their marketing materials.
02
Marketing and advertising departments within organizations.
03
Legal teams that need to ensure compliance with advertising standards and regulations.
04
Consumers who rely on accurate and truthful information in advertising.
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Overview advertising claims substantiation refers to the process of providing evidence to support the claims made in advertising materials to ensure they are truthful and not misleading.
Advertisers and marketers who make specific claims about their products or services in advertisements are required to file overview advertising claims substantiation.
To fill out overview advertising claims substantiation, advertisers must gather supporting evidence for their claims, complete the required forms with accurate information, and submit any relevant documentation that substantiate the claims.
The purpose of overview advertising claims substantiation is to ensure that advertising claims are backed by credible evidence, thereby protecting consumers from false or misleading information.
Information that must be reported includes the specific claims being made, the evidence or studies supporting these claims, the sources of the evidence, and any relevant data or findings.
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