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FinanceTarget Market Determination
for Variable Products
This Target Market Determination (TMD), which is required by law, is to make sure that our
customers objectives and needs are considered when
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How to fill out target market determination
How to fill out target market determination
01
Identify your product or service
02
Research your current customer base
03
Analyze your competition
04
Define your ideal customer demographics and psychographics
05
Narrow down your target market based on your findings
Who needs target market determination?
01
Businesses looking to effectively market their products or services
02
Entrepreneurs seeking to reach their desired audience
03
Marketing professionals aiming to create targeted campaigns
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What is target market determination?
Target market determination is the process of identifying and defining the specific group of consumers that a product or service is intended to reach and serve.
Who is required to file target market determination?
Entities that offer certain financial products or services are typically required to file a target market determination, including financial institutions and service providers.
How to fill out target market determination?
To fill out a target market determination, one must assess the characteristics of the product, analyze consumer demographics, and provide detailed information that aligns with regulatory guidelines.
What is the purpose of target market determination?
The purpose of target market determination is to ensure that financial products are marketed and sold to appropriate consumers, minimizing the risk of mis-selling and enhancing consumer protection.
What information must be reported on target market determination?
Information that must be reported includes the target market's demographics, needs, preferences, and any restrictions or eligibility criteria for the product.
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