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Onestopshop Will super apps disrupt multi touchpoint consumer journeys?by Haitian Zhang & Ongoing Wang May 2023Masters Program in International Marketing & Brand ManagementSupervisors: UHF Johansson
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Evaluate the current state of multi-touchpoint experiences in the target industry.
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Super-apps are expected to change the landscape of multi-touchpoint interactions by integrating various services into a single platform, enhancing user experience and increasing engagement across multiple channels.
Businesses and developers who operate within the realm of mobile applications and digital services may need to file relevant documentation related to super-apps impacting multi-touchpoint strategies.
To fill out the required documentation, one must provide detailed descriptions of how the super-app alters user interactions, the services offered, and the strategies employed to engage users across multiple touchpoints.
The purpose is to evaluate and understand the implications of super-apps on user engagement and interaction strategies across various platforms, allowing for informed decision-making and business planning.
Key information includes user engagement metrics, service offerings, integration features of the super-app, and the overall impact on user interaction patterns across touchpoints.
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